Since our humble beginnings in the late 1880’s, MILADYS has grown from strength to strength and now boasts more than 197 stores around South Africa, Namibia and Botswana. As part of the dynamic Mr Price Group, MILADYS has always strived to add style to women’s lives by offering clothing that has a flattering fit, which is well co-ordinated and of good quality and value. Our customers are from all walks of life, with varied lifestyle needs. They take pride in their appearance, are smart, feminine and consider fashionability a question of personal taste and attitude rather than age.